The advertising campaign is a key component of the overall recruitment plan. Where possible, the advertising campaign should be finalized and approved before the recruitment is posted. Units are encouraged to utilize JobElephant services to develop a comprehensive advertising campaign designed to attract qualified, diverse applicants.

The campaign should take into consideration:

• diversity and job group underutilization
• recruiting area (i.e., local, regional, national)
• reasonable initial review period
• free and paid advertising
• networking opportunities (e.g., professional organizations, colleagues at other higher ed institutions)

Your SHR Service Team Representative or SHR Recruitment Specialist can assist with the development of your plan.