Recruitment Advertising

I. Overview

The advertising campaign is a key component of the overall recruitment plan. Where possible, the advertising campaign should be finalized and approved before the recruitment is posted. Units are encouraged to utilize JobElephant services to develop a comprehensive advertising campaign designed to attract qualified and diverse applicants.

The campaign should take into consideration:

  • campus diversity and job group underutilization
  • recruiting area (i.e., local, regional, national)
  • reasonable initial review period
  • free and paid advertising options
  • networking opportunities (e.g., professional organizations, colleagues at other higher ed institutions)

The Talent Acquisition (TA) Admin Team can assist with the development of your plan. Write to to get started.

II. Payment Methods

Payment to JobElephant (always facilitated by TA Admin Team):

  • Purchase order (PO) or blanket purchase order (BO): Hiring unit obtains one purchase order number through the CruzBuy system for the advertising agency JobElephant (JobElephant is an approved vendor in CruzBuy). JobElephant places all the ads and invoices the hiring unit.
  • Pro-card: The Pro-card is a VISA issued by Central Purchasing to authorized UC Santa Cruz employees. JobElephant will accept a UC Santa Cruz pro-card as payment for advertising plans. Pro-card holders will be invoiced for payment. Special advance coordination with the TA Admin Team is necessary when using a pro-card with JobElephant. Please reach out to to make arrangements.

Payment between Hiring Unit and a Publisher: 

  • Purchase order (PO) or blanket purchase order (BO): Unit requests a purchase order number through the CruzBuy system for each publisher.  Not all publishers are established in CruzBuy. Getting the publisher set-up as a vendor in the CruzBuy system can take up to two weeks and must be completed before generating a purchase order.  
  • Pro-card: The Pro-card is a VISA issued by Central Purchasing to authorized UC Santa Cruz employees.  Pro-card holders are prohibited from loaning their card or providing their card number to another employee.  Therefore, the pro-card holder must provide the publisher with ad copy and billing information directly.

III. Job Elephant

JobElephant is an advertising agency specializing in recruitment advertising for higher education. They monitor thousands of newspapers, trade journals and websites worldwide to provide recruitment advertising solutions that are both results driven and cost effective. JobElephant services are free of charge.  

Services Include:

  • Advertising campaign proposals designed to attract both qualified and diverse applicants
  • Creation of ad content and graphic design
  • Ad placement, including free advertisements such as HERC, CalJobs, and

Process Overview:

  • Upon request from the TA Admin Team, JobElephant will provide a customized advertising campaign proposal with pricing.  The campaign proposal will be based upon various criteria including: recruiting area, skill set required, and job group underutilization. TA Admin Team forwards this information to the Hiring Unit.
  • The Hiring Unit will review the proposal and approve the final advertising campaign and associated costs.
  • Hiring Unit will obtain a purchase order for JobElephant using CruzBuy.  The purchase order number and a copy of the PO must be provided to the TA Admin Team in order to coordinate the placement of ads.
  • The TA Admin Team coordinates the final approved advertising campaign, creates the ad copy, and forwards these with the purchase order number to JobElephant.
  • JobElephant places all ads and issues an invoice.

IV. Recruitment  Ad Template

The Recruitment Ad Template contains standard copy and formatting used for UC Santa Cruz recruitment ads. Ads placed by JobElephant and the TA Admin Team will utilize this format unless otherwise requested.

Final ad copy will be provided to the unit upon request.  Units planning to place advertisements on their own should consult with the TA Admin Team before making any modifications to ad content.

V. Forms/ Resources



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