Recruitment Advertising

I. Overview

The advertising campaign is a key component of the overall recruitment plan. Where possible, the advertising campaign should be finalized before the job is posted. Units are encouraged to utilize JobElephant services to develop a comprehensive advertising campaign designed to attract qualified and diverse applicants.

The campaign should take into consideration:

  • campus diversity and job group underutilization
  • recruiting area (i.e., local, regional, national)
  • reasonable initial review period
  • free and paid advertising options
  • networking opportunities (e.g., professional organizations, colleagues at other higher ed institutions)

Email staffads@ucsc.edu and provide the job description, and advertising sites you already know you want to utilize.

II. Payment Methods

Payment to JobElephant (always facilitated by TA Admin Team):

  • Purchase order (PO) or blanket purchase order (BO): Hiring unit obtains purchase orders through the CruzBuy system for the advertising agency JobElephant (JobElephant is an approved vendor in CruzBuy). JobElephant places all the ads and invoices the hiring unit.
    NOTE:  Advertising purchase orders may now be obtained prior to having the job posting number.
  • Pro-card: The Pro-card is a VISA card issued by Central Purchasing to authorized UC Santa Cruz employees. JobElephant will accept a UC Santa Cruz pro-card as payment for advertising plans, pro-card holders will be invoiced for payment.

III. Job Elephant

JobElephant is an advertising agency specializing in recruitment advertising for higher education. They monitor thousands of online job boards, trade journals and websites worldwide to provide recruitment advertising solutions that are both results driven and cost effective.

Services Include:

  • Advertising campaign proposals designed to attract both qualified and diverse applicants
  • Creation of ad content and graphic design
  • Ad placement, including free advertisements such as HERC, DiverseEducation and HigherEdJobs.com

Process Overview:

  • Upon request from the TA Admin Team, JobElephant will provide a customized advertising campaign proposal with pricing. The campaign proposal will be based upon various criteria including: recruiting area, skill set required, and job group underutilization. TA Admin Team forwards this information to the Hiring Unit.
  • The Hiring Unit will review the proposal and decide on the final advertising sites to include in the final ad campaign.
  • Hiring Unit will obtain a purchase order through CruzBuy and email the pdf of the purchase order to staffads@ucsc.edu along with the final advertising campaign.
  • The TA Admin Team coordinates the final approved advertising campaign, and forwards the purchase order to JobElephant.
  • JobElephant places all ads and issues an invoice to the hiring unit.

IV. Recruitment  Ad Template

The Recruitment Ad Template contains standard copy and formatting used for UC Santa Cruz recruitment ads. Ads placed by JobElephant and the TA Admin Team will utilize this format unless otherwise requested.

The TA Admin Team will privide the final ad copy to the Hiring Unit upon request.

Hiring Units planning to conduct their own outreach to professional organizations or to use the Networking Resources provided by Staff HR are required to use the recruitment ad template.

Hiring units must consult with the TA Admin Team before removing standard content from the template.

V. Forms/ Resources

Forms

Resources

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